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There are two common sense ways that anyone can earn more per click with Adsense, so I'll list those first:
1) Relevancy
How relevant your ads are to your content plays a part in what you earn per click. Ads that are *very* specific to your content have a higher payout than general ads on specific pages - or general ads on general pages. How do you get the most relevant ads to show on your page? Make sure your page is specific, and well optimized for the specific topic or subject.
2) Keywords
Adsense and Adwords go hand in hand. If the keywords you optimize your web page for are very competitive on Adwords... you will earn more per click. If your topic or keywords are NOT very competitive on Adwords, then you will earn a lower amount.
While it is not disclosed what the exact percentage is, your Adsense earnings are directly related to what the Advertiser is paying at Adwords for every click through. You are paid a certain percentage of that click fee when you generate clicks to the Advertisers site.
TIP: Use your Adwords account (or open one) to find out how much Advertisers are paying per click for any given keyword phrase.
That second method is a hot topic lately. In fact, people are building sites specifically for the purpose of earning Adsense revenue. I've even seen a few products on that topic, lately ..
Here's the concept:
Find high paying keywords* and build a website around them, using Adsense as your source of revenue. Some people are even creating one-pagers (using reprinted material or free articles) that carry 3 Adsense modules on the one page... and then advertising these pages on Adwords (or other pay-per-click engines).
The goal is to bid on less competitive keywords in the same niche where you can get good placement for the minimum bid. You then advertise your optimized page, which will hopefully display the more competitive (expensive) ads. With this method, you stand to earn way more than you spend...
*High Paying Keywords - this is actually an inaccurate way to call it, though it's the popular phrase used in these discussions. What you are looking for is Competitive keywords. Meaning that the advertisers are paying higher bid prices for these words/phrases because it is a very competitive market. The more they are paying, the more you stand to earn ;)
Personally, I am not into building "junk pages"... but anyone with a brain can certainly figure out some very useful ways to put this theory into action - - while still providing a great resource to their target market!
Determine your blog's primary focus.
Google AdSense ads are most effective when they are served to people who are interested in the products and services those ads offer. With that in mind, Google AdSense tends to work best on blogs that are about niche topics such as a specific product or hobby. Consider how you can make your blog's topic more focused to better attract specific types of readers and specific types of ads.
Write consistent and focused content.
Google serves ads based on the content on each of your pages. The more focused your content is on each page, the better Google can determine which ads are the most relevant to your readers. Write consistently and stay focused on a specific topic to increase the likelihood that Google will display ads on your blog that your readers are apt to click on.
Work to increase your blog's traffic.
The more visitors to your blog, the more potential for clicks on your Google AdSense ads. Work to increase your blog's traffic to boost your chances for ad click-throughs. However, keep in mind that if you write focused content, the ads on your blog will be relevant to that content. The traffic that comes to your blog needs to be interested in your blog's topic and your content, or they are not likely to be interested in your corresponding Google AdSense ads. Work to drive traffic but make a concerted effort to find traffic that adds value to your blog.
Research and test keywords.
Google serves ads through its AdSense program based on keywords. Advertisers bid on keywords relevant to their businesses. Some keywords are more popular than others and therefore, drive higher bids. Higher paying keywords also mean higher payouts to you when your readers click on them. The ads served on your site are determined by the content on your site. If you're writing about topics related to higher paying keywords, then you're likely to earn more money from your Google AdSense program than if you wrote about topics related to lower paying keywords.
Test Google AdSense ad positions on your blog.
You can display Google AdSense ads just about anywhere on your blog. Test a variety of positions on your blog to determine which work best for you in terms of generating click-throughs and maximum revenue.
